This review was originally published in March of 2018.
The New Electric Sound is a five-piece surf-pop-rock band from Los Angeles, CA. They channel spring-reverb 1950's stuff and later-era synth sounds with a rock vocal and some very scientific songwriting. You don't know what they are doing to you until it's too late. You will be hooked on the nostalgic DX7 sound. And what's up with those soap products?