SUGR? is a guy from LA who lost his job, started gaining weight, and decided to work on one last creative endeavor to save his soul. His style of production joins a talent for immersive sonic complexity with a feel for both indie pop and electronic beat-making.

The result is the musical equivalent of cold water to the face, in the refreshing delivery of unexpected robot-harmony, deep syncopation, and an edgy lead vocal. Along with a marriage between acoustic pop and electronic groove that is perfect for fans of Avicii, Make It Hurt delivers a massive sonic punch that is sure to keep fans coming back for more.

SUGR? just released debut EP Oh, Death. This song is featured on our Groovy Summer playlist.