Prinze George is an electro pop band from Los Angeles, originally formed by producer Kenny Grimm and vocalist Naomi Almquist in 2013. After enlisting Isabelle De Leon as drummer, this groovy trio released a self titled EP and went on tour with Albert Hammond Jr in direct support of it in 2015. They dropped their debut album "Illiterate Synth Pop" the next year and joined Lewis Del Mar on his tour of North America. Their EP "Airborne" came out in 2018, and following a string of collaborations in 2019 with some of the industry's top artists like Carnage, Diplo, G-Eazy & Wiz Khalifa, Prinze George is back with their much-anticipated EP "Happy Garden" released in March.

Their latest single "Purple Sunset" is a light, 90s-inspired house track with seductive vocals and an impressive choir performance. Adding a dynamic and energetic twist to their unique chemistry, this exhilarating track matches Almquist's enchanting personal energy with a flawless production aesthetic. The music video explores the enduring and invaluable role that nature can play in making us whole again.

Read below for a description from Prinze George's own Naomi Almquist on how the song came to be.

We started working on Purple Sunset a couple of days after Easter 2020. We had just moved to LA from MD a month before lockdown after a pretty brutal year and we were trying to be productive and survive and make sense of the isolation and loss we were all feeling. We were hiking a lot during the pandemic and as east coasters we were so grateful for this new access to all of the natural beauty LA has to offer. I started exploring this concept of using nature as a reference point instead of people, like I always have. We were far away from our families and oldest friends. We had our roommates and each other and the mountains and the sky and I wanted to focus on that; on what we had at our fingertips...instead of what we lost. — Naomi Almquist

Purple sunset
open my head
Bring me holy healing
can’t go faster
can’t use laughter
can’t sink lower
Lord have mercy on me

River move me
Giver soothe me
Shiver lose me
Make me one with the Earth
Ugly often
Help me soften
Spoil me rotten
Send me on into rebirth

Visit Prinze George on Instagram.