Filmed by Southbound Creative (Penny & Sparrow), "My Demise" is the newest music video from Matthew Pinder who recently released his album Give Me Some Time to high praise. We wrote that the best magic is chemistry with the one who holds the key to your heart.

We continue to explore the intimate storytelling of Pinder, expressed through an exceptional visual storyline filmed on Super 8 footage. As we take a moment to look back, we struggle to find that balance between the heartbreak and hope of life. As always, Pinder finds that bittersweet sense of retrospection, and matches an ethereal beauty with the pre-ordained heartbreak that can transform a young love.

This song is featured on our CHILL NEW Songwriters playlist.