Stunning Soul and Roots Music from Nashville. - Matt Lovell: 90 Proof (Music Video)

An endearing, roots-flavored ballad served over a triplet shuffle that showcases Lovell's stunning vocal delivery and instinct for Gospel-flavored melodic embellishment.

Stunning Soul and Roots Music from Nashville. - Matt Lovell: 90 Proof (Music Video)

A few years ago, Nashville artist Matt Lovell had just finished his debut album "Nobody Cries Today," and was preparing to release his heartfelt creation. However, just a few months after he finished the recording process, he was carjacked, shot, and left for dead. In a miracle of grace under pressure, Matt was able to run and scream for help, and a bouncer at a nearby bar - who happened to have just finished an EMT program - stabilized him until the ambulance came.

After a difficult process of physical recovery along with several years of therapy to deal with the onset of PTSD, Matt is back and ready to take on the world. He is a resilient, Southern gay man, with a voice like velvet and a harrowing story to tell. The first single from his new album is called "90 Proof," and recalls when he was what he refers to as a "singer/songwaiter," working at a high-end restaurant in town. He was getting over a lost love, and the song kept coming to him in spurts while he was at work - he found himself constantly running to the bathroom to record voice memos of the melody. We are glad he was able to save this Soul-inspired heartbreak from the pages of forgotten memory, because it perfectly captures the moments of indecision and emotional vulnerability that always follow a bad break-up. "90 Proof" is an endearing, roots-flavored ballad served over a triplet shuffle that showcases Lovell's stunning vocal delivery and instinct for Gospel-flavored melodic embellishment.

I would call you up one last time
But you would say I'd lost my mind

This song is featured on our Roots Collection playlist.

Read this story on Apple News.

Author

Krister Axel

Paris, France. Madison, Wisconsin. Los Angeles. Ashland, Oregon. 1 gorgeous wife, 2 amazing kids, + 5 albums later, Krister is ready to write about his favorite thing: music. Spotify username: AIO

Ashland, Oregon http://axel.me Krister Axel Krister Axel

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