So, last month we ran a top 8 for artists between Google search and Apple News. This month we are changing the format, and just doing a top 10 for viral Apple News 'reach,' because the Google search console rankings are not that interesting. Also, this way the scores match up, and over time we can have an apples-to-apples comparison about who is the most viral inside the black-box Apple News algorithm. I am excluding stories that do not focus on a specific artist: if this story was about an artist, it would be #1 - by a pretty large margin. :)
It is fun to run these kinds of numbers for Apple News because the spikes happen so quickly. Here is an example from the articles this month. The bulk of the impressions happen within the first 3 days of publication (see below). I mentioned this last month: when we run stats against the Apple News 'reach' scores, it allows for even end-of-month pieces to place in the top 10 - like Les Gold, who only got published yesterday.
In 1st place, with a score of 195.9, we have Canadian singer-songwriter willolux, with her soothing folk-rock track Safe Spaces.
In 2nd place, with a score of 158.3, is Portland-based indie-rock band Les Gold, and their shimmering track No Time.
Next up, in 3rd place, scored at 150.7, is Dutch folk-pop songwriter Lewin, with her romantic exposé Don't You Dare.
bülow, and her music video for Boys Will Be Boys, came in 4th place with a score of 77.4, and a message about staying true to ourselves.
In 5th place, with a score of 74.5, is billion-streamer Kiesza in a collab with Norwegian production-powerhouse Rat City, and their track Naked (With My Headphones On).
In 6th place, with a score of 65.8, is Fortnite - Chapter 2 featured artist Konata Small, and his banging track Ruckus.
Coming in at number 7 with a score of 63.1, is my fave hip-hop track for the month, Dax and his spiritual contestation, Dear God.
At number 8, scored at 57.7, we have Dylan Rockoff, and his music video for Bad Haircut.
At number 9, with a score of 41.6, is promising young talent Margaux, and her cerebral directive Cave In.
Coming in a number 10, with a score of 13.8, is soul-favorite Jordan MacKampa and his music video for Parachutes.
If you want to be on this list, you just need to send us your song, and do what you can to get people to search for you. And then share the blog pieces from our Apple News channel within the first few days of getting featured.
See you next month.