In Apple News, we had another big month. We topped out at close to 23k visitors in the 30 day period roughly halfway between December and January, and now for the 31 days of January, we came in at just under 20k unique visitors. That seems to be the new normal; as long as I can keep finding awesome new artists to write about, I would expect that number to stay pretty even, and maybe even grow some more. That is 3-4 times the web traffic I get in any given month, so it's a big deal in terms of exposure. Also, seeing that number of just under 500k impressions in a single month feels pretty important to me: brand recognition is everything these days, and that means that every month close to half a million people see CHILLFILTR in their news feed, next to top names like Vulture, Billboard, HYPEBEAST, Complex, and Variety, just to name a few. CHILLFILTR is in good company, and I am spreading the word about new, cutting edge artists when most, if not all, of my competitors are still talking about Christina Aguilera, R. Kelly, Billy Corgan, Gwen Stefani, and Michael Bublé. I get it; these are the stars of today. But CHILLFILTR is bringing some awareness about the artists of tomorrow, and that makes me happy - we are more or less alone in this space.
If you are a breaking artist, and want to get some coverage on Apple News - which serves only the top English-speaking markets of USA, Canada, Australia, and UK - then right now, submitting to CHILLFILTR is your only option. Even if you get someone to write a blog post for you on Rolling Stone, or Billboard, the chances of that content getting pushed to their Apple News channel is pretty slim. Why? Well, as I explained once to Hilary over at No Depression, the technological barrier for publishing to Apple News is pretty high. You need to wrap the content and the formatting in a JSON file, which for a lot of people is a non-starter. I spent some time working through the tech docs, and I now have a custom Ruby script that formats all of CHILLFILTR's content for easy publishing to Apple News. So when you apply for coverage with us, if your song is accepted, you are guaranteed a post to our Apple News channel. And if you can help drive engagement to the piece we write, you might end up on a Top Ten list just like this one.
Yet again, this month, we have a record-setting #1: Haley Sullivan's point total of 1765.1 is more than twice the 2nd place score, and is the highest ranking we've ever had. She continues "to show her evolution from apprentice to master in the fast-paced world of pop stardom."
In 2nd place, with a score of 791.5, we have Yes Please and their ode to lusty passion, Bikini Bottom.
In 3rd place, at 741.3, we have Kate Vogel and her heartfelt confessional, The Cycle.
In 4th place, with a score of 693.4, is my first long-form piece of musical journalism: a story I wrote about catching up with Los Lobos for their show at the Fillmore in San Francisco last month.
In 5th place, with a score of 632.5, is Americana artist Jeff Crosby and his energetic track Northstar.
In 6th place, with a score of 434.5 is LA rapper and scene-maker DMB Gotti with a banging music video for his track Peter Piper.
In 7th place, with a score of 429.4 is Soul-crooner Jordy Searcy and his infectious track friendship?
Coming in at 8th place with a score of 368.8 is bandanna, and their bold indie-rock anthem Epilogue.
With a score of 350.9, in at 9th place is Hitsville hip-hop phenom MoCity Jones and his track Tortoise.
Last but certainly not least, in 10th place with a score of 281.6 is UK indie-rock outfit Sea Girls, and their ode to anticipation Ready For More.
If you want to be on this list, you just need to send us your song, and do what you can to get people to search for you. Always remember to share the blog pieces from our Apple News channel within the first few days of getting featured. That's it! Thanks for reading.
See you next month.