Hi, my name is Krister Axel. I am a roots-rock veteran of the indie music scene, and I have a degree in Poetry. I am a published lyricist, composer, and songwriter. I am also a software engineer. When my last tech contract expired, I decided to start a blog and see what might happen. Many artists and song features later, I have found a niche bringing a unique writing style together with a passion for elevating music and musicians from around the world - some that are already established, and some that are just starting out. FAQ is below.

Check out our new Vimeo channel.

Recent clients: Nettwerk Records, Atlantic Records, Warner Music Group, Universal Music, Majestic Casual, AntiFragile, and Big Hassle.

Where do I submit for coverage?

SubmitHub for singles, HumanHuman for EPs, and Gumroad for artist services.

Unpaid Submissions

I no longer have time to respond to unpaid submissions. I get many of them per day, every day - please respect my workflow, and use an official channel to submit. It would be disrespectful to the artists that go through appropriate channels to do otherwise. Thank you for your understanding.

Do you have a podcast?

Yes. You can listen to it right now.

What are you looking for?

Primarily, we are looking for fantastic music that has a clear point of view, an original sound, and an intriguing use of melody. If you want to be considered for a blog piece, you will need to submit an mp3 or a music video.

I am also looking for good communication. If you are submitting through SubmitHub or HumanHuman, please take a moment to provide a few hi-res image choices, a note about the release, and the band home country and city. That helps me a lot.

What happened to my song? It was on your playlist, and now it’s gone.

It’s not common, but at times I will pull a song from a playlist if it doesn’t seem to fit anymore, or if I hear something new in the recording that changes my mind about it.

Also, for some of the playlists, I will be doing some light culling at year’s end. The CHILL NEW Songwriters series will be locked every year, but the other playlists are dynamic year-to-year so if you are not on there, it is because the playlist has evolved and the song didn’t make sense any more to be there.

Please don’t take this stuff personally. We are doing the best we can to write coverage for the artists we love as fast as possible. If your playlist spot was referenced in a blog post, it should be permanent. If that is not the case, feel free to contact us.

Are my future submissions to CHILLFILTR being blocked?

It is entirely possible that you were blocked from future submissions. I take pride in my reviews, and I have stated it clearly in the blog description: if you low-rate me out of spite, I will block you.

That being said, if you feel you were blocked unfairly, just send me a message, and I will take a look and see if we can put it behind us.

Where can I find your playlists?

Right now, there are a few main places to a stream our playlists:

My submission was denied, but I still got added to your playlist. What’s up?

At one point, I wanted to spin off a playlist-only channel from CHILLFILTR so that we could do more playlist adds: as it stands, I am held to writing blog pieces for 85% of my content, which doesn’t leave a lot of room for playlist-only activity, and we have a growing family of lists to keep feeding. This is a good way of keeping the new playlists interesting, and as they grow bigger, we may spin them off onto a new SubmitHub channel. For now, we have this hybrid strategy which seems to work pretty well.

Did I see the the piece you wrote on my band in a Facebook, Instagram, or Spotify ad?

Yes, you probably did. It’s bit of a long story, but it may surprise you to know that a good amount of the income we get from SubmitHub is invested immediately back into advertisements, in order to get more users to visit You are welcome.

Did you just launch a lyric video music channel?

Yes, we did.