A Look Back at the First 28 Days
The 8th of the month will always be a holiday at CHILLFILTR. February 8th 2018 is the first time I ever wrote a blog post about someone else’s music. So now it’s been a month and we can start looking at some numbers. Already I can tell a few things.
- There is definitely a market for this. Within the first 5 days of starting out at SubmitHub, I had submissions from Mree, Ark, and Emil Landman. Those are some pretty well-known names for a 5 day old blog; and it’s only getting better. I’d like to think that the quality of my writing is already starting to create a buzz. I need this, as an artistic outlet, and I am giving it the attention that it deserves.
- I love doing this. I’m trying pretty hard to make sure I don’t burn out, and I’ve already got a pretty good system going. I am excited for a lot more growth.
- Facebook is my jam - I have spent just under $100 this month on some very targeted ads, and we have earned collectively way over 300 likes in a single month, so that is roughly 60% organic ad driven, 40% world of mouth. My cost per engagement is south of 50 cents. This stuff is selling itself.
So let’s take a look:
Every review I write is meant to stand out in a world of pretty abysmal cut-and-paste journalism. And I have an against-the-grain playlisting strategy that I am hoping can create a new niche. Here's how I explained it to Dylan and Jason:
I want to create short 30 song playlists of new releases, and primarily cross-market between fans of different artists because the playlists work so well. For example, this playlist has a song by Joel Levi, which I think is so fantastic that listeners of other artists will probably want to listen and even add to library; if they do that, the algorithm ranks us up, and if that happens, we could get placement in the browse/index, and new listeners for everyone. I have included a few ‘larger’ artists, like Emil Landman, Mree, and River Whyless, so that the organic shares mean something, and I put a ‘seed’ track of a James Arthur song to drive the genre-sniffing; essentially I want to redefine CHILLFILTR playlists as different from the norm - no one is lost in a 300 track playlist; it is meant to be listened to in order; it is painstakingly curated; it serves as a document of releases for that time, and will not be updated much, if at all, after launch.
We don't really have any numbers yet, so it's still a cross your fingers and wait strategy. I am also thinking that the early spike promotion is primarily on Facebook and Twitter, whereas the playlists should generate attention over longer periods of time, on Spotify, so that is something to look out for. If the listener counts come in after 30 days and that's it, then the listeners that come later will not be counted. But I am hoping that won't matter too much. Buzz is buzz and right now things are looking good.
What I am trying to do across the board is to create a roots brand, talk about the music I love, and bring listeners into the fold. It's just that simple; the difference is that not many blogs are writing about roots; most of my competitors cover more genres. Not me. No one else that I know of is actively studying the way the algorithm works and trying to swim upstream.
Let's do this. Let's make people notice that roots music is still a thing.